Sales and Management

What Percentage of People Must Favor You?

How many customers do you need? That’s the number of people you want to connect with positively. Not everyone. Because let’s face it, there’s a mishmash of personalities out there, and not everyone will align with your mission, and that’s perfectly fine. Now that you understand it’s perfectly fine if not everyone is in your

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Is Singular Focus Viable in Your Business?

Seems like there are countless books out there claiming that if you simply do one specific thing in your business, everything will magically fall into place. For instance, if you just increase the number of leads you get, everything will work out perfectly. But no, it’s not that simple. If your sales process isn’t up

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Polishing Your Shoes Doesn’t Make Them More Comfortable

If your shoes are uncomfortable, no amount of polishing can make them fit better. In a similar vein, pinpointing the right target market in your marketing is just the beginning. If your message is off the mark, no matter how many times you send it, it won’t magically persuade someone to buy from you. It’s

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To Assess the Leader, Evaluate their Team

Ouch, right? I’ve often repeated the mantra that “A” employees won’t work for “B” or “C” bosses, but I’ve never turned it around like this before. Yet, evidence abounds of managers complaining about their people not living up to expectations, not showing up on time, or committing other perceived violations. Huh. Life being a mirror

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Top 10 Reasons for Featuring Your Company in the 5th Edition of Who’s Who in Guyana Business Directory

In the ever-evolving landscape of business, standing out is no longer just an option—it’s a necessity. The “Who’s Who in Guyana Business Directory” has long been considered an authoritative platform for doing just that. Here are the top 10 reasons why featuring your company in the 5th edition, covering 2024, is an opportunity not to

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