Another week, another marketing plan landed on my desk. If not for the different logos, it would be indistinguishable from the last nine. This is the reality across marketing, hiring, sales, and nearly every business function—copy what others are doing because, well, if they’re doing it, it must work, right? Wrong. It’s easier to copy
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I occasionally let myself get talked into teaching something that could just be learned from a video. In coaching, we call that collusion—spending time on things that don’t drive the best results. This week, I was walking a client through one of the 6 Steps to Massive Results when it hit me: There was a
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When we begin working with a client, the focus is straightforward: business growth. That means driving more revenue, securing greater profits, and creating more freedom for the business owner. Let’s be honest—no business owner ever thinks, “I’ll hire a coach, and who knows, maybe something good will happen.” Every entrepreneur I’ve met—and that includes myself
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Sales is the lifeblood of every successful business. Without a clear, efficient process, you risk losing valuable leads and, ultimately, revenue. If you want to boost your sales outcomes, here’s an eight-step process that delivers consistent results. Step 1: Generate Quality Leads Everything starts with a lead. Whether through networking, referrals, advertising, or social media,
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When it comes to sales training, there’s one technique that often gets left on the table: role-playing. And it’s one of the biggest mistakes you can make. Let’s face it—no one likes role-playing. People avoid it, shy away from it, and hope they’ll never have to do it. But here’s the thing: once you push
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Train, train, and train some more. That’s the secret behind Apple’s daily success. Every single day, their retail associates undergo sales training. And they’re not alone. Microsoft, SAP, Salesforce, Oracle, Xerox, IBM, ADP, Aramark, Unifirst, and Enterprise Car Rental are just a few companies that commit to relentless training. What do they all have in
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Did you know that 60% of customers say “no” at least four times before they say “yes”? Even more compelling, it takes up to 7 asks to convert over 74% of potential customers. So, what does that mean for your sales process? It means that if you want to truly maximize your conversions, your strategy
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Research—it’s the cornerstone of a successful sales process, yet it’s often overlooked. But if you’re serious about growth, this is where you begin. Think about your own experience as a buyer. When you’ve worked with a professional, you knew they cared about solving your problem. Why? Because they took the time to learn about you.
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Communication isn’t as straightforward as it seems. There are three core levels: Parent, Child, and Adult. Let’s break it down: When you communicate from a Parent or Child perspective, you force your listeners into the opposite role. In a business context, if you speak from a Parent perspective, you’re pushing your employees into a Child
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In the dynamic world of business, customer complaints are an inevitable reality, often perceived as harbingers of dissatisfaction and potential damage to one’s reputation. However, these seemingly negative encounters hold the key to unlocking invaluable opportunities for growth and improvement. Embrace the Feedback Loop: A Pathway to Excellence Every customer complaint, no matter how trivial
