Leadership is often discussed, but rarely understood in its entirety. One of the most common questions I get is, “What exactly is a leader supposed to do?” And while my go-to response of “it depends” might not be the definitive answer people want, there is a framework that can help. Take a look at this […]
Unlocking Your Leadership Potential: The Multiplier Effect Read More »
We’ve just kicked off another round of our 12-week Leadership MasterCLASS, and—as expected—some powerful insights are already surfacing. One of the first breakthroughs?A task is not an outcome.Read that again. We often confuse being busy with being impactful. But leadership isn’t just about getting things done—it’s about creating meaning, building culture, and driving people toward
From Tasks to Transformation: What Leadership Really Looks Like Read More »
Another week, another marketing plan landed on my desk. If not for the different logos, it would be indistinguishable from the last nine. This is the reality across marketing, hiring, sales, and nearly every business function—copy what others are doing because, well, if they’re doing it, it must work, right? Wrong. It’s easier to copy
Stop Copying. Start Leading. Read More »
I occasionally let myself get talked into teaching something that could just be learned from a video. In coaching, we call that collusion—spending time on things that don’t drive the best results. This week, I was walking a client through one of the 6 Steps to Massive Results when it hit me: There was a
Speed is Life: Why Learning Faster Means Winning Sooner Read More »
When we begin working with a client, the focus is straightforward: business growth. That means driving more revenue, securing greater profits, and creating more freedom for the business owner. Let’s be honest—no business owner ever thinks, “I’ll hire a coach, and who knows, maybe something good will happen.” Every entrepreneur I’ve met—and that includes myself
Grow Your Business, Grow Yourself Read More »
Sales is the lifeblood of every successful business. Without a clear, efficient process, you risk losing valuable leads and, ultimately, revenue. If you want to boost your sales outcomes, here’s an eight-step process that delivers consistent results. Step 1: Generate Quality Leads Everything starts with a lead. Whether through networking, referrals, advertising, or social media,
The Ultimate Sales Process: Turning Leads into Loyal Clients Read More »
When it comes to sales training, there’s one technique that often gets left on the table: role-playing. And it’s one of the biggest mistakes you can make. Let’s face it—no one likes role-playing. People avoid it, shy away from it, and hope they’ll never have to do it. But here’s the thing: once you push
Role Playing: The Most Overlooked Tool in Sales Mastery Read More »
Train, train, and train some more. That’s the secret behind Apple’s daily success. Every single day, their retail associates undergo sales training. And they’re not alone. Microsoft, SAP, Salesforce, Oracle, Xerox, IBM, ADP, Aramark, Unifirst, and Enterprise Car Rental are just a few companies that commit to relentless training. What do they all have in
Why Training is the Key to Business Success Read More »
Did you know that 60% of customers say “no” at least four times before they say “yes”? Even more compelling, it takes up to 7 asks to convert over 74% of potential customers. So, what does that mean for your sales process? It means that if you want to truly maximize your conversions, your strategy
The 7-Step Sales Process: Unlocking 74% of Yeses Read More »
Research—it’s the cornerstone of a successful sales process, yet it’s often overlooked. But if you’re serious about growth, this is where you begin. Think about your own experience as a buyer. When you’ve worked with a professional, you knew they cared about solving your problem. Why? Because they took the time to learn about you.
Unlock Sales Success: The Power of Research Read More »
