Numbers that Matter Archives

Know Your Numbers: Why Customer Acquisition Cost (CAC) is Non-Negotiable

Another week, another failed marketing pitch. The presentation started with bold claims—“We can solve your B2B marketing challenges with our whiz-bang outbound lead generation processes!” I leaned in. Great, I thought. Time to put some numbers behind that claim. So I asked, “What will the acquisition cost per client be when I use your program?”

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Year-End Financial Moves That Set You Up for Success

As the year comes to a close, many business owners are scrambling to make strategic decisions that will impact their bottom line. Before you pull out your checkbook or make a rash move, let’s take a step back and evaluate the smartest plays for year-end financial management. Here are two key questions to guide your

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Cut the Fluff: Money First, Vision Later

Business Advice, Numbers that Matter / By Vishnu Doerga

Alright, let’s get brutally honest. I often come across individuals working with industry-specific coaches who are all about vision and grand plans. But when I ask how they’re planning to make more money quickly, I get nothing but blank stares. “We’re focusing on vision and things like that.” Come on. Vision isn’t going to buy

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From Fuzzy Goals to Fierce Growth: 3 Metrics to Ignite Your Leadership Journey

Business Advice, Numbers that Matter / By Vishnu Doerga

Friends, let’s break free from the resolution rut, the annual ritual of fleeting pledges and forgotten promises. This year, ditch the hazy aspirations and embrace the power of precision – the potent weapon of metrics. In your business, I urge you to forge numerical leadership goals, tangible targets that ignite action and track progress. Forget

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Persistent Streamlining

Business Advice, Numbers that Matter / By Vishnu Doerga

Sometimes, it’s crucial to recognize when enough is enough. Surprisingly, the next step or addition can bring you down from the peak and actually reverse your results. Therefore, it becomes imperative to have a mechanism in place to determine when that is happening. At ActionCOACH Guyana, we refer to it as “test and measure,” however

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Why Is Grow or Die a Thing?

Business Advice, Numbers that Matter / By Vishnu Doerga

Let’s shift our focus to a critical aspect: growing profit, not just revenue, my friends. It’s essential to exercise caution because businesses can inadvertently grow themselves out of existence if they solely fixate on revenue. The “grow or die” principle impacts your business in various ways, but one mathematically significant aspect is the continuous rise

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Marketing is Math

Business Advice, Numbers that Matter, Sales and Management / By Vishnu Doerga

Yesterday, I had the opportunity to work on a marketing problem with a client. Based on their current conversion rates at different levels, it became evident that they need to increase their pipeline activities by over 200%. These activities encompass various methods such as phone calls, emails, advertisements, door knocking, networking, and more. However, the

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Are You Thinking Profit or Activity?

Business Advice, Numbers that Matter / By Vishnu Doerga

An old saying says revenue is vanity, and profit is sanity. I know you’re not the next start-up being funded by endless money and trying to chase the purple unicorn. In other words, you’re an actual real business. I’m often asked how we can run a business focused on growing businesses and still say revenue

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Here’s Your Year-End Business Checklist

Business Advice, Numbers that Matter / By Vishnu Doerga

The end of the year is the perfect time to look back at what you’ve accomplished in the past twelve months. You and your team have put in a lot of hard work, and it’s time to give yourselves a pat on the back. It’s also a good time to make sure you’ve taken care

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Numbers that Matter

If You Have Any Questions, Feel Free to Call +592 223 - 5583

If You Have Any Questions,
Feel Free to Call +592 223 - 5583