Vishnu Doerga

The Discipline of Deciding: Five Questions Every Serious Business Owner Must Ask

Most business decisions do not fail because they are complex. They fail because owners mix emotion, urgency and ego into what should be a factual process. When everything feels important, nothing is clear. High-performing operators understand this. They do not rely on instinct alone; they run every decision through a simple, disciplined filter. The first

The Discipline of Deciding: Five Questions Every Serious Business Owner Must Ask Read More »

Freedom Is Earned, Not Promised: The Real Work of Business Ownership

One of the most damaging myths in entrepreneurship is the belief that owning a business automatically gives you freedom. It does not. In fact, for many business owners, it does the opposite; at least in the beginning. Freedom is not the starting point of ownership; it is the result of how well responsibility is carried.

Freedom Is Earned, Not Promised: The Real Work of Business Ownership Read More »

The Hidden Tax of “Almost Good Enough”

Every business pays a tax for allowing mediocrity. Not the obvious kind. Not the type that shows up wearing a sign that says “I don’t care.” I’m talking about the subtle kind; the kind that feels acceptable in the moment. The salesperson who’s “fine.”The process that’s “mostly documented.”The meetings that are “usually productive.”The deliverables that

The Hidden Tax of “Almost Good Enough” Read More »

Why Everything Feels Urgent (And Why It’s Usually Your Fault)

Business owners ask me this all the time:“Doc, why is everything urgent?” Here’s the blunt answer: because you’re making everything urgent. Most of the fires you’re putting out today didn’t appear overnight. They started as small sparks: unclear expectations, half-made decisions, tolerated underperformance, missing processes; things you noticed, then postponed. Urgency is rarely a sign

Why Everything Feels Urgent (And Why It’s Usually Your Fault) Read More »

The Power of Perturbation: Why Discomfort Is the Catalyst for Your Next Level

In my work with leaders, entrepreneurs and teams, I’ve noticed a pattern:We all want growth, yet we resist the very process that makes growth possible. That process is perturbation. Perturbation is the internal pressure you feel when your current identity, habits, or belief systems are no longer enough to support the direction you want to

The Power of Perturbation: Why Discomfort Is the Catalyst for Your Next Level Read More »