Start with the End in Mind: Why Defining Success is Non-Negotiable
At a recent conference, I had a conversation with an attendee who told me he wanted to be “better” at his business. Simple enough, right? So I asked him, “What does ‘better’ mean to you?” He paused. He couldn’t define it. And therein lies the problem. If you can’t define what success looks like—whether in […]
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