In the world of business, every ship needs a captain and a crew, even if it’s a one-person show at the start.
Picture it: You’re the owner, the chief, the top honcho. But in this play, there are six pivotal roles to play. We’re talking about the President or CEO, the Sales whiz, the Marketing maestro, the Operations virtuoso, the Administration aficionado, and the Finance guru.
Each of these roles comes with its own script and stage directions. Think of Marketing as the lead actor in generating interest, Sales as the charismatic closer, and so on.
When most businesses set sail, the owner steps into every role. You become the entire cast, and that’s a production problem.
You’re constantly switching hats, literally and figuratively.
Remember Brad Sugars? He used to dash between desks, morphing from marketer to salesperson and more when he was building his empire.
But here’s the twist. By juggling all these roles, you’re diluting your impact as the main star, the President, the one who should be steering the ship. The more you spread yourself thin, the less time and energy you have to truly shine in your star role.
Unless your goal is simply to create a job for yourself, which is fine too.
Here’s a tip: Even if you run a remodeling business, the chances are you’re not the best salesperson in town. It’s a fact – as a business owner, your sales skills might take a back seat.