In the world of B2B sales, success often hinges on one key factor: meaningful conversations with decision-makers—the ones holding the purse strings. These are typically business owners, sourcing managers, or executives responsible for strategic choices. Here’s the challenge: they’re not scrolling through Facebook or clicking on Google ads. So, where can you find them? LinkedIn. […]

In the world of business, patterns exist—predictable, repeatable patterns. Yet, they’re often invisible to those entrenched in the daily grind. You may find yourself lost among the trees, unable to see the forest. That’s where coaching becomes transformative. As George Santayana aptly said, “Those who cannot remember the past are condemned to repeat it.” The

A few weeks ago, someone asked me if they should give up on a particular strategy. My response was simple: What made you think it was time to give up? Their answer? They weren’t sure they could get it exactly right on the first try. Here’s the reality. Rarely, if ever, does anyone get it