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Why Hiring Isn’t Hard—You’re Just Not Doing It Right

Over the past two weeks, I’ve attended three networking events. Unsurprisingly, I kept hearing the same complaint: “It’s so hard to find good people these days.” Let me be blunt—it’s not hard. The problem isn’t the job market; the problem is laziness. Here’s the hard truth: Unless you dedicate as much time and energy to […]

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Unlocking the Power of Curiosity: Transform Your Marketing with Looping Headlines

Attention – Interest – Desire – Action The classic AIDA formula has long been the tried-and-true pathway to turning your marketing into real sales opportunities. Today, I want to focus on step two: Interest. Generating genuine interest in your product or service requires more than just attracting someone’s eye. After grabbing attention, you need to

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