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Attention – Interest – Desire – Action The classic AIDA formula has long been the tried-and-true pathway to turning your marketing into real sales opportunities. Today, I want to focus on step two: Interest. Generating genuine interest in your product or service requires more than just attracting someone’s eye. After grabbing attention, you need to […]

Speed is a game-changer. Being first in the market, first to adjust, and first to respond to customer inquiries – speed conquers them all. Moreover, embracing speed as your ally will compel you to shift your mindset from a quest for perfection to one focused on adaptation and execution. Take Google, for example. It started