What’s the story behind your business? Why did you start it? Why do you continue to do it? What’s its true purpose? These are questions every entrepreneur needs to answer, not just for themselves but for the people they serve. Your story is the foundation of your marketing strategy. It’s not just about facts and […]
The Power of Your Business Story: Fueling Purpose and Growth Read More »
In the crowded marketplace of today, the choice is often between two similar products, two competing services, or two options fighting for the attention of the same audience. Movie or concert? Sporting event or a relaxing day of golf? Netflix series or a good book? These choices aren’t made in isolation—they are outcomes of marketing
The Battle of Marketing: Why Quality Alone Isn’t Enough Read More »
Attention – Interest – Desire – Action The classic AIDA formula has long been the tried-and-true pathway to turning your marketing into real sales opportunities. Today, I want to focus on step two: Interest. Generating genuine interest in your product or service requires more than just attracting someone’s eye. After grabbing attention, you need to
Unlocking the Power of Curiosity: Transform Your Marketing with Looping Headlines Read More »
It’s no secret that when all the pieces of a business are put together correctly, everything works smoothly. Think about it — you can see the evidence all around you. Businesses are operating every single day, whether they’re big or small. Of course, some businesses are in better shape than others, but here’s the thing
The Power of Mastering Business: The Only Problem is You! Read More »
Think about brands like Toyota, Nike, or Samsung. These aren’t luxury brands, but they’ve earned trust worldwide for one simple reason—consistency. You know exactly what to expect from them, every single time, regardless of where you are or what product you’re buying. That reliability isn’t by accident; it’s the result of well-designed systems. I constantly
Unlocking the Power of Consistency: How Systems Drive Referrals and Business Growth Read More »
Have you ever caught yourself making excuses for the excuses you’re about to make? Sounds absurd, right? But we’ve all been there. The other day, I overheard someone preemptively justifying why they wouldn’t get things done, and it reminded me of how often I used to do the same. My personal favorite? “I’m too busy
Own Your Excuses or They’ll Own You Read More »
When it comes to sales training, there’s one technique that often gets left on the table: role-playing. And it’s one of the biggest mistakes you can make. Let’s face it—no one likes role-playing. People avoid it, shy away from it, and hope they’ll never have to do it. But here’s the thing: once you push
Role Playing: The Most Overlooked Tool in Sales Mastery Read More »
I had one of those “blinding flashes of the obvious” (BFO) recently while guiding a group through our 12-week sales training program. They weren’t selling car parts, but the comparison that came to mind was all about engineering a smooth, powerful machine. A well-designed sales process is like the engine of a high-performance machine. You
Building a Business Engine: The Power of Systems and Processes Read More »
Train, train, and train some more. That’s the secret behind Apple’s daily success. Every single day, their retail associates undergo sales training. And they’re not alone. Microsoft, SAP, Salesforce, Oracle, Xerox, IBM, ADP, Aramark, Unifirst, and Enterprise Car Rental are just a few companies that commit to relentless training. What do they all have in
Why Training is the Key to Business Success Read More »
Did you know that 60% of customers say “no” at least four times before they say “yes”? Even more compelling, it takes up to 7 asks to convert over 74% of potential customers. So, what does that mean for your sales process? It means that if you want to truly maximize your conversions, your strategy
The 7-Step Sales Process: Unlocking 74% of Yeses Read More »
