How many customers do you need? That’s the number of people you want to connect with positively. Not everyone. Because let’s face it, there’s a mishmash of personalities out there, and not everyone will align with your mission, and that’s perfectly fine. Now that you understand it’s perfectly fine if not everyone is in your […]
What Percentage of People Must Favor You? Read More »
Ah, the allure of the status quo, a cozy refuge indeed. It’s almost magical how we find comfort under that familiar blanket, resisting the call to break free and elevate our lives. Our most formidable rival? Inaction itself. It’s simple to grumble, to convince ourselves of the necessity for change, and to dole out advice
The Existing State Read More »
I had a networking lunch this week with a new connection. During the conversation, I emphasized our business focus, and to my surprise, the individual we met with wholeheartedly agreed. Essentially, we concurred that if there’s a mutually beneficial opportunity for us to collaborate, resulting in the exchange of value for remuneration, it would be
Business is Meant for, Well, Business Read More »
When assembling your team, start by filling the role where your skills are lacking the most. This requires a frank and objective self-assessment of your abilities. You can’t simply wish to be good at sales if the data shows otherwise. Business doesn’t operate on wishes. Be brutally honest with yourself. No matter what you discover,
Your Initial Hiring Priority Read More »
In our journey working with numerous remodeling companies, a recurring pattern emerges. Many of these companies were founded by individuals who excel in the hands-on craft of building—be it carpenters, plumbers, or HVAC technicians. Individuals with a vision for owning their own company and mastering the art of construction. Now, here’s the surprising part. You
Why Being the Top Salesperson on Your Team Might Not Be Ideal Read More »
Seems like there are countless books out there claiming that if you simply do one specific thing in your business, everything will magically fall into place. For instance, if you just increase the number of leads you get, everything will work out perfectly. But no, it’s not that simple. If your sales process isn’t up
Is Singular Focus Viable in Your Business? Read More »
In the world of business, every ship needs a captain and a crew, even if it’s a one-person show at the start. Picture it: You’re the owner, the chief, the top honcho. But in this play, there are six pivotal roles to play. We’re talking about the President or CEO, the Sales whiz, the Marketing
What Qualifies You to Focus Your Efforts? Read More »
If your shoes are uncomfortable, no amount of polishing can make them fit better. In a similar vein, pinpointing the right target market in your marketing is just the beginning. If your message is off the mark, no matter how many times you send it, it won’t magically persuade someone to buy from you. It’s
Polishing Your Shoes Doesn’t Make Them More Comfortable Read More »
Right now, as you’re reading this, your sales skills might be slowly withering away. Facts don’t lie: Companies committed to ongoing sales training tend to generate a whopping 46% more revenue than those who overlook this crucial aspect. Imagine what a 46% boost in revenue could mean for your business. Just drop me an email
We all adore the thrill of transformation. I say this with utmost certainty, judging by how elated we become when we acquire a new phone, a fresh set of wheels, or even a new set of golf clubs. Why do we continually feed ourselves the narrative that humans despise change/transformation? The answer is simple: it’s
