Why Hiring Isn’t Hard—You’re Just Not Doing It Right

Over the past two weeks, I’ve attended three networking events. Unsurprisingly, I kept hearing the same complaint: “It’s so hard to find good people these days.” Let me be blunt—it’s not hard. The problem isn’t the job market; the problem is laziness. Here’s the hard truth: Unless you dedicate as much time and energy to

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Winning the Talent Game: 3 Hiring Basics You Can’t Afford to Ignore

Hiring great talent isn’t just a skill; it’s a game. The good news? You don’t even need to be exceptional at it to win. In fact, if you can reach the level of sub-par in three key areas, you’ll already outperform most of your competitors. Here’s why: while others are busy complaining about how “hiring

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The Secret to Connecting with Decision-Makers: Mastering the B2B Conversation

In the world of B2B sales, success often hinges on one key factor: meaningful conversations with decision-makers—the ones holding the purse strings. These are typically business owners, sourcing managers, or executives responsible for strategic choices. Here’s the challenge: they’re not scrolling through Facebook or clicking on Google ads. So, where can you find them? LinkedIn.

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The Ultimate Sales Process: Turning Leads into Loyal Clients

Sales is the lifeblood of every successful business. Without a clear, efficient process, you risk losing valuable leads and, ultimately, revenue. If you want to boost your sales outcomes, here’s an eight-step process that delivers consistent results. Step 1: Generate Quality Leads Everything starts with a lead. Whether through networking, referrals, advertising, or social media,

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Why Coached Businesses Outperform: Unveiling the Advantage of Guided Growth

In the world of business, patterns exist—predictable, repeatable patterns. Yet, they’re often invisible to those entrenched in the daily grind. You may find yourself lost among the trees, unable to see the forest. That’s where coaching becomes transformative. As George Santayana aptly said, “Those who cannot remember the past are condemned to repeat it.” The

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Learning Never Stops: Invest in Your Growth Before Life Demands It

It turns out that discovering where your customers are heading requires more than just intuition—it requires intentional learning. You’ve probably heard it before: invest 10% of your revenue into your education.And if you’re like most people, you might agree it’s a great idea—for other people. Maybe you’ve already invested in a college degree, believing it

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Speed as Service: How Responsiveness Builds Loyalty and Profit

One thing I admire about Jay Baer is that he doesn’t just talk—he researches. And his findings are pretty eye-opening for anyone in business. Let’s get into some of the stats: For customers, speed translates to caring, and responsiveness equals respect. But here’s the statistic that really stood out: 25% of your customers are willing

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Building Trust: The Small Principle That Drives Big Business Growth

“Trust is a principle. Google is a platform.” Marcus Sheridan, author of They Ask, You Answer and owner of River Pools, couldn’t have made it clearer at BizX 2024 this week. If you want to understand how to build trust with your audience, take a look at how Marcus does it over at www.riverpoolsandspas.com. The

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