A few weeks ago, someone asked me if they should give up on a particular strategy. My response was simple: What made you think it was time to give up? Their answer? They weren’t sure they could get it exactly right on the first try. Here’s the reality. Rarely, if ever, does anyone get it […]
Why “Failing” Isn’t the End: It’s Just the Beginning of Real Learning Read More »
One thing I admire about Jay Baer is that he doesn’t just talk—he researches. And his findings are pretty eye-opening for anyone in business. Let’s get into some of the stats: For customers, speed translates to caring, and responsiveness equals respect. But here’s the statistic that really stood out: 25% of your customers are willing
Speed as Service: How Responsiveness Builds Loyalty and Profit Read More »
“Trust is a principle. Google is a platform.” Marcus Sheridan, author of They Ask, You Answer and owner of River Pools, couldn’t have made it clearer at BizX 2024 this week. If you want to understand how to build trust with your audience, take a look at how Marcus does it over at www.riverpoolsandspas.com. The
Building Trust: The Small Principle That Drives Big Business Growth Read More »
Running a business is a lot of work, but let’s take a step back and look at what true ownership really means. At ActionCOACH, we define ownership as having a “commercial, profitable enterprise that works without you.” It’s not about “running” a business; it’s about owning it. There’s a difference, and it’s one that can
Are You Owning Your Business or Just Running It? Read More »
It turns out that one of the most effective ways to simplify your business—and your life—is by choosing a core philosophy to guide you. When you operate from a solid set of principles, you gain clarity and direction, and you make things easier on yourself by knowing exactly where to focus. At ActionCOACH, we have
Simplify Your Business Growth: The Power of a Core Philosophy Read More »
This week, I led a training session with some highly experienced business owners. As expected, we dove into the challenges they were facing, but I quickly noticed a pattern in the conversation—a lot of whinging. “I can’t find good people.”“The market is tough.”“The environment is difficult right now.” It was one excuse after another. Now,
Own Your Results: How Taking Responsibility Unlocks Growth Read More »
There was a day I found myself thinking about the contrast between being happy and unhappy, which led me to reflect on the value—or lack thereof—of stress. Now, I’m not someone who believes that we can simply say, “I choose not to feel stress,” and magically make it disappear. But, I do think there’s merit
Choosing Happiness Over Stress: The Power of Controlling Your Thoughts Read More »
What’s the story behind your business? Why did you start it? Why do you continue to do it? What’s its true purpose? These are questions every entrepreneur needs to answer, not just for themselves but for the people they serve. Your story is the foundation of your marketing strategy. It’s not just about facts and
The Power of Your Business Story: Fueling Purpose and Growth Read More »
In the crowded marketplace of today, the choice is often between two similar products, two competing services, or two options fighting for the attention of the same audience. Movie or concert? Sporting event or a relaxing day of golf? Netflix series or a good book? These choices aren’t made in isolation—they are outcomes of marketing
The Battle of Marketing: Why Quality Alone Isn’t Enough Read More »
Attention – Interest – Desire – Action The classic AIDA formula has long been the tried-and-true pathway to turning your marketing into real sales opportunities. Today, I want to focus on step two: Interest. Generating genuine interest in your product or service requires more than just attracting someone’s eye. After grabbing attention, you need to
Unlocking the Power of Curiosity: Transform Your Marketing with Looping Headlines Read More »
