Vishnu Doerga

If You’re Not Learning, You’re Losing: The Real Reason Your Business Isn’t Winning

Let me ask you something — how open are you to outside influences? And no, I’m not talking about the noise on social media — the distractions, the gossip, the unfiltered garbage that adds zero value to your growth. I’m talking about real tools, proven methods, and time-tested strategies that are designed to make your […]

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Why Your Org Chart Is Failing You—And It’s Your Fault

Over the past week, I reviewed three organizational charts from large companies. And you know what stood out immediately? A glaring flaw that too many leaders still overlook. In every single chart, the most senior leaders—yes, the CEOs and VPs—had fewer direct reports than the managers below them. One CEO of a construction company had

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The Business Game: Why a Coach Knows More About Your Business Than You Do

At a recent social event, I was chatting with someone—naturally, about business. Because, let’s be honest, as a business coach, that’s pretty much all I think about. We covered the essentials: hiring, leadership, marketing, sales, financials, and the mechanics of how a business truly operates. I gave him a few starting points, knowing he wasn’t

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Know Your Numbers: Why Customer Acquisition Cost (CAC) is Non-Negotiable

Another week, another failed marketing pitch. The presentation started with bold claims—“We can solve your B2B marketing challenges with our whiz-bang outbound lead generation processes!” I leaned in. Great, I thought. Time to put some numbers behind that claim. So I asked, “What will the acquisition cost per client be when I use your program?”

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The Responsibilities of Organizations & Why Membership Matters

Why Do Businesses Pay to Be Part of an Organization? When businesses and professionals join an organization, they expect value in return. They are not just paying for a name on a membership list—they are investing in a platform that should inform, consult, and support them. However, when organizations fail to deliver on these responsibilities,

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Misdirection: The Cost of Ignoring the Truth and the Power of Facing It Head-On

There it is—the elephant in the room. Everyone sees it, but no one wants to talk about it. Why? Because facing the truth is uncomfortable. It forces us to challenge beliefs, question decisions, and, sometimes, admit mistakes. So, we look away, pretend it’s not there, and go about business as usual. Misdirection. It’s the same

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