Another week, another marketing plan landed on my desk. If not for the different logos, it would be indistinguishable from the last nine. This is the reality across marketing, hiring, sales, and nearly every business function—copy what others are doing because, well, if they’re doing it, it must work, right? Wrong. It’s easier to copy […]
Stop Copying. Start Leading. Read More »
There’s a fundamental shift that happens when a business crosses the USD $1 million annual revenue mark—it starts to take on a life of its own. It knows its purpose, it knows its processes, and it knows how to serve its customers. But here’s what it doesn’t have—emotions and feelings. When you look at a
Your Business Is Not You—And That’s a Good Thing Read More »
We hear it all the time: “We’re in a trust recession.” That must mean building trust with employees and customers is difficult, right? Wrong. You already know what to do. The real question is—will you bother to do it? Let’s break it down. Trust with employees is built through:✅ Open communication✅ Consistency✅ Empowerment✅ Recognition &
Trust Isn’t Hard—It’s a Choice Read More »
I occasionally let myself get talked into teaching something that could just be learned from a video. In coaching, we call that collusion—spending time on things that don’t drive the best results. This week, I was walking a client through one of the 6 Steps to Massive Results when it hit me: There was a
Speed is Life: Why Learning Faster Means Winning Sooner Read More »
At a recent social event, I was chatting with someone—naturally, about business. Because, let’s be honest, as a business coach, that’s pretty much all I think about. We covered the essentials: hiring, leadership, marketing, sales, financials, and the mechanics of how a business truly operates. I gave him a few starting points, knowing he wasn’t
The Business Game: Why a Coach Knows More About Your Business Than You Do Read More »
Another week, another failed marketing pitch. The presentation started with bold claims—“We can solve your B2B marketing challenges with our whiz-bang outbound lead generation processes!” I leaned in. Great, I thought. Time to put some numbers behind that claim. So I asked, “What will the acquisition cost per client be when I use your program?”
Know Your Numbers: Why Customer Acquisition Cost (CAC) is Non-Negotiable Read More »
Why Do Businesses Pay to Be Part of an Organization? When businesses and professionals join an organization, they expect value in return. They are not just paying for a name on a membership list—they are investing in a platform that should inform, consult, and support them. However, when organizations fail to deliver on these responsibilities,
The Responsibilities of Organizations & Why Membership Matters Read More »
There it is—the elephant in the room. Everyone sees it, but no one wants to talk about it. Why? Because facing the truth is uncomfortable. It forces us to challenge beliefs, question decisions, and, sometimes, admit mistakes. So, we look away, pretend it’s not there, and go about business as usual. Misdirection. It’s the same
Misdirection: The Cost of Ignoring the Truth and the Power of Facing It Head-On Read More »
At a recent conference, I had a conversation with an attendee who told me he wanted to be “better” at his business. Simple enough, right? So I asked him, “What does ‘better’ mean to you?” He paused. He couldn’t define it. And therein lies the problem. If you can’t define what success looks like—whether in
Start with the End in Mind: Why Defining Success is Non-Negotiable Read More »
This week alone, three different people told me they’re “too busy” to make changes in their business. And you know what happened when I asked them the last time they weren’t too busy? They laughed. Because here’s the truth: Busy isn’t a phase. It’s a choice. Being busy doesn’t mean you’re productive. It just means
Busy vs. Productive: Stop Using “I’m Too Busy” as an Excuse Read More »
