Vishnu Doerga

The Business Game: Why a Coach Knows More About Your Business Than You Do

Business Advice / By

At a recent social event, I was chatting with someone—naturally, about business. Because, let’s be honest, as a business coach, that’s pretty much all I think about. We covered the essentials: hiring, leadership, marketing, sales, financials, and the mechanics of how a business truly operates. I gave him a few starting points, knowing he wasn’t […]

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Know Your Numbers: Why Customer Acquisition Cost (CAC) is Non-Negotiable

Business Advice / By

Another week, another failed marketing pitch. The presentation started with bold claims—“We can solve your B2B marketing challenges with our whiz-bang outbound lead generation processes!” I leaned in. Great, I thought. Time to put some numbers behind that claim. So I asked, “What will the acquisition cost per client be when I use your program?”

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The Responsibilities of Organizations & Why Membership Matters

Business Advice / By

Why Do Businesses Pay to Be Part of an Organization? When businesses and professionals join an organization, they expect value in return. They are not just paying for a name on a membership list—they are investing in a platform that should inform, consult, and support them. However, when organizations fail to deliver on these responsibilities,

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Misdirection: The Cost of Ignoring the Truth and the Power of Facing It Head-On

Business Advice, Life Advice / By

There it is—the elephant in the room. Everyone sees it, but no one wants to talk about it. Why? Because facing the truth is uncomfortable. It forces us to challenge beliefs, question decisions, and, sometimes, admit mistakes. So, we look away, pretend it’s not there, and go about business as usual. Misdirection. It’s the same

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Start with the End in Mind: Why Defining Success is Non-Negotiable

Business Advice, Life Advice / By

At a recent conference, I had a conversation with an attendee who told me he wanted to be “better” at his business. Simple enough, right? So I asked him, “What does ‘better’ mean to you?” He paused. He couldn’t define it. And therein lies the problem. If you can’t define what success looks like—whether in

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Busy vs. Productive: Stop Using “I’m Too Busy” as an Excuse

Business Advice, Life Advice / By

This week alone, three different people told me they’re “too busy” to make changes in their business. And you know what happened when I asked them the last time they weren’t too busy? They laughed. Because here’s the truth: Busy isn’t a phase. It’s a choice. Being busy doesn’t mean you’re productive. It just means

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Inspire to Lead: Reignite Your Passion and Watch Your Team Thrive

Business Advice / By

Leadership isn’t just about giving orders or managing tasks—it’s about inspiring and enrolling your team into a vision they genuinely believe in. If you want your employees to show up with energy, passion, and purpose, you need to give them a reason to want to work for you. You’ve probably heard it phrased in countless

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Stop Trying to Please Everyone: Focused Impact Leads to Greater Success

Life Advice / By

In business and in life, there’s a dangerous trap many fall into—the belief that pleasing everyone is possible. But here’s the hard truth: when you try to please everyone, you dilute your impact and sabotage your success. If you want to create meaningful change, grow your business, or lead effectively, you need to focus on

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Garbage In, Garbage Out: The Power of What You Feed Your Brain

Business Advice, Life Advice / By

In today’s world, the buzz around Artificial Intelligence (AI) is louder than ever. Recently, I listened to a group discussing the wonders of AI, and one familiar phrase resurfaced: “Garbage In, Garbage Out.” It’s an old truth that applies not just to AI but to almost everything in life. AI processes languages, guesses what people

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Take Control: Optimize Your Potential for Success

Business Advice, Life Advice / By

If everything that happens in your life is ultimately your responsibility, why not take charge and optimize your potential to the fullest? Success, both personally and professionally, isn’t left to chance—it’s built on consistent, proven habits. There are well-established practices that serve as the foundation for leading a fulfilling and productive life. Here are a

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