Have you ever noticed that it’s harder to make decisions as the day goes by? From choosing what to wear, what emails to respond to, to finally deciding what’s for dinner; it often feels like our brain just wants to shut down.
That’s because our capacity to make effective decisions is limited. Each choice we make throughout the day draws from that reserve. By evening, it’s often running on empty.
So, what can we do about it? Here are two takeaways you can put into practice right away:
1. Tackle Important Decisions Early in the Day
Your mind is freshest and sharpest in the morning. This is the best time to make decisions that actually matter; solving problems, setting priorities and clearing obstacles.
Now, this doesn’t mean you should plan your day in the morning. In fact, planning is best done the night before. Why? Because planning is more about building lists and organizing tasks than making tough, draining choices. This frees up your mental energy so you start the day executing instead of deciding.
2. Leverage Decision Fatigue in Your Sales & Marketing
Here’s a twist: the same principle that makes you struggle to decide on dinner can actually work in your favor in business. Later in the day, people are naturally more susceptible to influence because their decision-making reserves are depleted.
This is where concepts like Action-Based Psychology (ABP) come in. ABP, an offshoot of behavioral psychology, helps you ethically guide prospects to decisions when they’re most open to influence.
The key lesson? Know when decisions are hard or easy, and use that knowledge strategically.
- Make your own critical decisions early in the day.
- Structure your sales and marketing to align with the natural rhythms of how people decide.
Adapt as you go and watch how much smoother things become.
https://guyana.actioncoach.com