Let’s talk tools.
Not the fancy kind you mount on a wall for show—but the real ones. The ones you hold in your hand to get the job done. Whether it’s a hammer, a smartphone, or a CRM system, they all serve a purpose. But here’s the question: are you actually using them to their full potential?
Seth Godin brilliantly observes that even an amateur can unlock about 70% of a hammer’s value with little instruction. But a carpenter? With training and experience, they extract 95% or more—precision, efficiency, mastery. That gap—between basic use and expert capability—is where transformation happens.
So, what does that mean for us today?
Take a look at your phone. That powerful, expensive device is in your hands all day. How much of its capability are you really tapping into? 30%? 50%? Do you know what it’s capable of? Have you taken time to master it—or any other tool you use in business?
Your CRM system, your planning tools, quoting software, scheduling platform, hiring process—are they serving you at full potential, or are they underutilized because you’re “too busy to learn”?
Let’s be honest: you probably are too busy. But as Seth also hinted, the real challenge might be that you’re too busy to figure out what to learn in the first place.
And that’s exactly why we exist.
When you don’t have the time to learn all the nuances of running a business—how to hire right, how to train your sales team, how to build marketing that works, or what it means to truly own your role—we’ve done the work for you.
We are your shortcut. Your easy button.
You don’t have to figure it all out alone.
Just press it.