How intentional are you about communication in your business? Do you have a clear communication strategy for engaging with your employees or even your customers?
Here’s a thought: What if every email you sent had a purpose, a clear call to action, and left no room for confusion?
The truth is, most businesses don’t have a defined communication strategy—and that’s costing them time, productivity, and sometimes, trust. If you’re serious about streamlining how your business operates and strengthening connections, it’s time to build and deploy a simple but effective communication strategy.
Let me share two strategies you can start using today:
1. BLUF (Bottom Line Up Front):
This military-inspired strategy gets straight to the point. Begin your email with the bottom line: the key message, the call to action, or the deadline. For example:
“Please submit your project update by Friday, January 19th.”
Follow it up with context or additional details for those who need it, but for most, the bottom line will be enough to act.
2. One Question, One Email:
Limit your emails to one question and no more than three sentences. Why? When you ask four questions, and the recipient knows the answer to three but not the fourth, they may delay responding entirely. This simple tweak eliminates bottlenecks and keeps communication flowing.
Waiting is wasted time. People may perceive a lack of responsiveness when in reality, you’re just overcomplicating things.
These are just two examples, but their consistent application can revolutionize how your business communicates. Pick one strategy, implement it, and see the difference it makes.
Communication isn’t complicated—it’s intentional. Mastering it will create clarity, speed, and stronger connections in your workplace.
Let’s make communication your company’s competitive edge. You’ll be amazed at what happens when you do.