Imagine performing on a global stage, but only once every four years.
Day after day, it’s all about the grind. The preparation, the practice, the countless intermediate competitions that few even notice. Think about it—how many people know who the fencing world champion is? Maybe a handful, or a few hundred at most.
But then, BAM! The Olympics arrive. Or the 2-man canoe event. Or rowing. These niche sports hit the world stage every four years. And guess what? The competitors are relentless. They train non-stop, all year round, just for those few days of glory.
Now, think about your business. It’s a relentless daily grind. Preparation. Execution. Real results. No global stage, but a daily stage where the people who truly matter are your customers, employees, and community.
If an athlete can commit to something that few care about for four years to shine on a global stage, surely you can invest a couple of hours a week to work ON your business. After all, your daily stage matters every single day.
And if they need a coach for a quadrennial event, doesn’t your business deserve one to navigate the daily grind?
It does. It absolutely does. Will you be the one to keep it from succeeding on the shortest path possible?