When it comes to marketing, dilution means making your strategies weaker and less effective by not giving them your full attention.
Diluting your marketing program is the equivalent of half-assing your strategies and expecting a positive outcome.
Instead, approach your marketing strategy with 100% focus and attention, including setting objectives, studying the strategy, developing a hypothesis, monitoring progress daily, and making the strategy someone’s primary focus until it meets your objectives.
Half-assing a strategy by doing it whenever you have a spare moment often leads to poor results and the mistaken belief that marketing doesn’t work.
Don’t dilute your marketing strategy. Instead, focus on it with full strength if you want to see positive results. Choose wisely.