Risk.
It’s one of those words that triggers the human instinct to freeze, flee, or play it safe.
After all, by definition, risk is the possibility of loss or injury. And as humans, we’re wired to avoid it. In fact, psychology tells us we’re twice as likely to avoid loss as we are to pursue gain. That made perfect sense back when risk meant being eaten by a wild animal. But let’s be honest—that’s no longer the world we live in.
Today, most of what we call “risk” is actually something else entirely. It’s often just uncertainty—a lack of understanding about a situation, strategy, or next step.
And that misunderstanding leads to hesitation. Because when you don’t know what to do, the upside of taking action feels invisible, while the downside looks like a cliff.
Here’s the thing though: the math hasn’t changed.
Every big leap forward—whether in business, leadership, or life—requires a willingness to engage with risk. Not blindly, but bravely. And strategically.
So, what’s a leader to do?
Learn.
That’s it. That’s the game-changer.
Take the time to understand the challenge ahead of you. Learn what it really takes to move forward. Find a mentor or coach—someone who’s been where you are now and has successfully navigated the same waters.
Because once you understand the path, risk transforms. It becomes a set of tasks—challenges that can be tackled and overcome—not some overwhelming unknown.
If you’re facing something that feels risky or unclear, and you’re not quite sure how to move forward—reach out.
At ActionCOACH Guyana, we might or might not be the perfect fit for you. We’d love the chance to connect, share ideas, and help you shift your perspective. You don’t need to face the unknown alone.
Let’s turn uncertainty into opportunity—together.