This week alone, three different people told me they’re “too busy” to make changes in their business.
And you know what happened when I asked them the last time they weren’t too busy?
They laughed.
Because here’s the truth: Busy isn’t a phase. It’s a choice.
Being busy doesn’t mean you’re productive. It just means you’re filling your time with tasks that may or may not move the needle. We’ve conditioned ourselves to believe that being constantly occupied is a sign of success—but it’s often just a distraction from what really matters.
Let me give you an example. The best B2B lead generator I know spends four hours a week on lead generation. That’s it. But here’s the kicker—every single minute is laser-focused, strategic, and productive.
Now, compare that to the worst lead generators I’ve seen. They’re grinding out 40-50 hours a week, spinning their wheels, and accomplishing almost nothing of consequence. Busy doesn’t equal results.
If you’re one of those people constantly saying you’re too busy to improve your business, your life, or yourself, I’ve got news for you: You’re not too busy—you’re distracted.
You’re choosing the comfort of feeling busy over the discomfort of making real progress. You’re opting for the illusion of productivity instead of doing the focused work that actually leads to success.
And let’s be clear—I’m not here to sugarcoat it. As your coach, I’m not letting you off the hook for your “I’m too busy” excuse.
Make Better Choices
If you want real change, stop hiding behind busyness. Prioritize what matters. Focus on being effective, not just occupied.
Because at the end of the day, being busy won’t build your business—but being productive will.
The choice is yours.