Attention – Interest – Desire – Action
The classic AIDA formula has long been the tried-and-true pathway to turning your marketing into real sales opportunities. Today, I want to focus on step two: Interest.
Generating genuine interest in your product or service requires more than just attracting someone’s eye. After grabbing attention, you need to build a bridge that leads your target audience deeper into the conversation. This is where crafting a compelling message comes into play.
The simplest, most powerful way to pique someone’s interest is through a looping headline.
But what exactly is a looping headline? Here’s a hint—it’s a headline that leaves your audience wanting more. It hooks them in by posing a question or making a statement that sparks curiosity, urging readers to continue. It keeps their attention “looping” back for more, and it’s a brilliant tool for generating genuine interest.
A looping headline is typically straightforward, followed by a clear and digestible format—like a list. People love lists. They provide a sense of certainty, simplicity, and digestibility, which is what makes them such an effective interest generator.
Here are some examples of looping headlines you can use:
- 5 Ways You Might Be Wasting Money on Gas
- 7 Reasons You’ll Want to Read This Book
- 4 Ways to Choose Happiness at Work
- 11 Ways You’re Losing Money in Business Without Even Realizing It
Notice the structure—each of these headlines promises something valuable, provides a precise number of insights, and leaves the audience wondering what those key insights are. The natural next step for your audience is to click, read, or inquire further.
But we don’t stop there.
Turn Interest into Leads with Lead Magnets
If you want to truly elevate your marketing skills, consider turning your content into a lead magnet. A lead magnet is something valuable you offer—like an ebook, checklist, or even those same “11 Ways” you promised—in exchange for something equally valuable to your business: an email address or some form of contact information.
This trade is powerful because, while your audience gets what they want—insight, advice, or tools—you get what you want: a lead to connect with and nurture.
Think of it as magnifying the impact of your headline. You capture attention, build interest, and then have the opportunity to continue the conversation well beyond just that initial click or read. You turn curiosity into a relationship.
The more curiosity you create, the more valuable your looping headline becomes. And the more interest you build through that curiosity, the further your audience goes on their journey with you—one step closer to becoming a customer.
The AIDA framework has stood the test of time for a reason, and mastering each step can give your business the edge it needs. It’s not about just being seen; it’s about being remembered and getting to the next part of the conversation.
With looping headlines, interest becomes engagement, and engagement becomes opportunity.
Ready to loop them in? Let’s get to work!