Train, train, and train some more.
That’s the secret behind Apple’s daily success. Every single day, their retail associates undergo sales training. And they’re not alone. Microsoft, SAP, Salesforce, Oracle, Xerox, IBM, ADP, Aramark, Unifirst, and Enterprise Car Rental are just a few companies that commit to relentless training.
What do they all have in common? They’re industry giants—constantly growing and setting the standard for excellence.
Here’s the real question: Why isn’t every company following their lead?
Now, what about your company? At any moment, you can decide to create the most well-trained salesforce in your industry. It’s within your power, but it requires commitment and vision.
The problem is, most business owners want increased revenue and consistent performance but ignore the very thing that can guarantee it—training. Sales training, management training, leadership training—the list goes on, but they’re all essential.
Skipping out on training is like tossing someone into the ocean and hoping they figure out how to swim. It’s risky, inefficient, and downright foolish.
So, the choice is yours. Will you train your team for success, or leave it to chance? Your business depends on this decision. Choose wisely!