I’ve recently engaged in a series of coaching sessions focused on marketing strategies. Interestingly, as life often reflects, our company is also delving into enhancing our marketing efforts.
Let’s acknowledge, marketing isn’t a walk in the park.
From traditional methods like snail mail, TV, radio to contemporary approaches like digital marketing or even extravagant ones like hot air balloons, the array of options is nearly boundless.
One consistent approach that seems to yield results, and if you’ve been following my blogs, this might sound familiar, is selecting a core strategy and expanding from there.
In essence, it’s about adopting a guiding philosophy—a best practice for steering your business.
A recurring observation in marketing is that companies excel at a particular “core” strategy but often fail to optimize it for various reasons. Whether it’s maximizing paid events, networking, or digital endeavors, there’s usually one area of strength.
Conversely, a significant amount of time is often spent trying to excel in areas that aren’t as strong. I’ve found myself in a similar situation until recently.
However, here’s the crux:
If it holds true that our forte lies in networking, despite it demanding ‘too much time,’ then the most efficient marketing approach for our model would be to anchor all our efforts around the networking philosophy.
This entails leveraging platforms like Network in Action, select Chambers of Commerce and other targeted networking groups.