Yesterday, I touched on the power of networking for financial growth.
In my perspective, being a business owner inherently involves conducting business transactions.
I hold a strong belief in the art of doing business. So much so that we emphasize it in our team’s training, making them consistently comfortable with conversations about money and the process of selling.
I used to have reservations about “selling” unless I had meticulously prepared someone for a sales meeting. Even if they shared a story about a problem we could genuinely assist with, one they wished to resolve in a mutually beneficial way. A problem they wanted coaching on.
In those days, I’d say, “Not for me. I won’t become one of those pushy salespeople who are always selling.”
All the while, someone was practically pleading for coaching.
Looking back, it was a foolish stance. Utterly foolish.
Then I had a revelation: I would simply offer help when people discussed something we could genuinely assist with. By help, I mean guiding them through a rapid, efficient solution to a problem they sought to resolve.
Two simple statements work wonders:
“It appears this is causing you significant stress.”
And:
“Would it be a bad idea to chat with one of our coaches about it?”
No harm done, and no sales pressure applied.
Here are two questions for you:
- Do you know the two questions that can lead someone to make a purchase from you?
- Will you use them?
Choose wisely.