Every visit to Disney offers valuable insights into the world of exceptional companies.
Disney is presently in the process of onboarding their college and international employees this week. Despite the considerable training efforts, which might seem overwhelming, the whole affair is truly captivating.
The remarkable aspect is how potent Disney’s hiring brand is; the moment they reopened applications for these specific employee categories, a deluge of applicants flooded in.
In fact, the projection indicates that the sole job openings left vacant are the ones deliberately unoccupied by Disney to uphold capacity constraints (and pricing).
(It’s noteworthy to mention that contrary to media reports, Disney seems far from empty this week based on our observations…)
The lesson is unequivocal.
Your hiring brand is of paramount importance—now, in the future, and always. This fundamental truth remains steadfast.
The question to ponder is, when do you plan to adeptly craft YOUR distinctive hiring brand?
A straightforward question, yet one that warrants careful consideration.