Did you know that 80% of potential “yes” responses in sales conversations come after 5 asks? It’s true.
But here’s the kicker: On the first ask, a whopping 60% of prospects say no. Shocking, right?
What’s even more surprising is that 48% of salespeople won’t even attempt a single follow-up ask. Can you believe it?
Now, I’m no genius, but that means there’s a tremendous amount of untapped success being left on the table for you and your business. And let me tell you, it’s not okay to leave business on the table.
Oh, here’s another interesting tidbit: Organizations that shy away from cold calling experience a staggering 42% less sales growth compared to those who embrace it.
On average, it takes 8 cold calls to actually reach a prospect. Persistence pays off, my friends.
And when it comes to making sales calls, the best time is between 4 and 5 PM. The second best time? Between 11 AM and Noon. Remember that.
Statistically speaking, Wednesdays are the prime “day” to reach prospects. Keep that in mind as you plan your outreach.
But here’s the golden rule: Follow up, follow up, follow up. Don’t leave a ton of money on the table. As the wise Alex Hormozi says, you can be rich or you can be right. Sales stats simply reflect human nature, and you can’t fight human nature, whether you agree with it or not.
So, systematize your follow-ups and be brave. Believe it or not, your customers need you to succeed too! It’s time to seize those opportunities and make the most out of every sales conversation.