“Fortune is in the follow through” as wisely stated by Kurek Ashley.
Once you’ve diligently completed the steps in your sales process, it’s important to recognize that there will still be individuals who are not quite ready to make a purchase.
Surprisingly, a staggering 80% of purchases are made between the 5th and 12th follow-up.
Astonishingly, 44% of salespeople give up after just one contact, even though a mere 2% of purchases are made during the initial call.
Additionally, only 3% of your target market is actively buying at any given time, while a substantial 56% are in the process of preparing for their purchase.
Here’s an eye-opening statistic: 30% of sales are secured by the salesperson who follows up first.
These compelling statistics from IRC Sales Solutions should make us pause and reflect. It is particularly alarming to consider the number of salespeople who give up after only one contact. However, we must remember the power of reminders.
How many reminders have you incorporated into your sales process?
How diligently do you follow up on those reminders?
Or have you fallen into the trap of being a “giver upper”?
I humbly admit that I was once part of that group, naively abandoning prospects after a single call.
It was a lazy and foolish approach driven by my own internal barriers rather than a genuine desire to assist the prospect. Therefore, I implore you to embrace the practice of consistent follow-up. After all, it is through consistent and persistent follow-through that you will discover your fortune in the world of sales.