Let me share a powerful truth about business – the fastest route to failure is obsessing over price.
Too many entrepreneurs fall into this trap, listening only to those who complain that their products or services are too expensive.
They spend countless hours trying to lower prices, sacrificing their profit margins in the process.
But let me ask you this – are you really going to base your decisions on the opinions of people who don’t value what you offer?
Think about it. Those same individuals who haggle over your prices are often indulging in luxury items and extravagant lifestyles.
Why should you jeopardize your business trying to please them?
Instead, focus on the 10-15% of customers who see the true value in what you do and are willing to pay for it.
They are the ones who truly matter.
Don’t waste your time on those who devalue your work and push you to lower prices.
Choose to build a business that thrives on delivering value to the right audience, and success will follow. Make that wise choice today.