If you’re completely fine with high turnover, massive training costs, and watching customers walk away—feel free to skip this.
But if you’re serious about building an organization that consistently performs, grows leaders, and retains talent—then keep reading.
Because what I’m about to share works. Not occasionally. Not by chance. But nearly 100% of the time when done right.
Let’s break it down.
Step One: Define—and Defend—Your Culture
Start by defining your acceptable culture. And no, I don’t mean vague buzzwords on a poster in the hallway.
I mean clearly labeling and describing the behaviors that reflect your values in action. What does professionalism look like in your organization? Ownership? Integrity? Respect?
Once that’s clear, relentlessly uphold it.
Don’t fire people for the first misstep—but never let poor behavior slide without correction. A quick, thoughtful conversation can often do more than a formal warning. And here’s a bonus tip that works wonders:
Ask them:
“Do you think that behavior reflects our culture of communication?” for example.
Let them answer. If they’re off track, guide them. Teach them. See if they learn. That’s how culture becomes embedded—not by chance, but by choice.
Step Two: Train. Then Train Some More.
Ongoing training is not optional if you want to grow leaders. Skills, behavior, mindset—all of it needs reinforcement.
Can’t build your own program? No problem. Buy it. We offer proven programs for leadership and performance development, and there’s no shortage of support out there if you’re committed.
Why does this work so well? Because most of your competitors won’t do it. The bigger they get, the less they train. They get comfortable, and their teams stagnate.
Want proof? Let’s look at Apple.
Apple store employees get 20–30 minutes of sales training every single day they show up for work. That’s not just onboarding—it’s daily development.
Clearly, it’s working out just fine for Apple.
Final Thought
If you want your business to run like a leadership factory, you need two things:
- A culture people understand and respect.
- A system that develops your people consistently.
Without both, you’ll be stuck replacing employees and chasing stability. With both, you’ll be building something that outlasts any single person—including you.
Choose to build. Choose to lead.